01 — Project details
As the Digital Marketing Manager at ICC Immigration Inc., I spearheaded the generation of quality leads via calls and messages across six social media platforms, a newly developed website, and Google. My efforts focused on converting these leads to boost engagement, views & sales, significantly increasing client interactions and enhancing brand visibility. This comprehensive strategy not only drove higher conversion rates but also strengthened ICC Immigration's online presence and reputation.
02 — Creative process
The process started by revolutionizing our online presence by developing an SEO-optimized website and crafting high-value content to drive organic traffic. Leveraging 6 social platforms majorly Facebook, Instagram, TikTok, YouTube, Twitter & Linkdin, I executed engaging content strategies and targeted ad campaigns, funneling leads to WhatsApp for personalized follow-ups. I also implemented Google Search Ads and Google My Business profile ads to capture high-intent leads. Utilizing advanced CRM tools for lead nurturing, these efforts dramatically improved lead quality, engagement, and brand visibility.
The website I made and strategic SEO enhancements dramatically boosted our digital presence. We achieved a 102.3% increase in New Users, a 228% surge in Event Interactions, and an 81.5% rise in Sessions as seen on Google Analytics, securing a top-page ranking on Google. These improvements directly helped in generating more leads & sales.
Leveraging over five years of digital marketing expertise, I led successful Meta Campaigns on Instagram, focusing on reach, profile visits, through plays, lead generation, and WhatsApp conversions. I achieved industry-leading cost per click (CPC) between $0.02 and $2.32 in the costly immigration services sector, significantly reducing costs while generating high-quality leads & reaching thousands of people with our message while delivering exceptional value to my employer.
TikTok Analytics
Utilizing my expertise in content creation and deep market research, I crafted highly engaging videos for TikTok that significantly enhanced our brand’s organic reach. Without any paid advertising, my strategic approach led to a 154% increase in Audience Reach and a 240% surge in Engagement compared to previous periods. This remarkable growth in viewer interaction organically boosted our lead generation, leading to a substantial increase in inquiries for our immigration services. My efforts demonstrated the power of value-driven content in capturing and expanding customer engagement.
Check out my work
6.9 Million
Audience Reached & Views Gathered
200+
Average Leads Generated Daily
6
cups of coffee consumed daily on average
I orchestrated a transformative strategy across Social Media, our Website, Email Marketing, and WhatsApp Marketing, maximizing brand exposure and deepening audience engagement. This approach catalyzed triple-digit growth in sales and ROI, propelling the company into a new era of market dominance.
“
Mashood, as Digital Marketing Manager at ICC Immigration, significantly enhanced our ROI and market presence with his strategic and innovative campaigns. He is highly recommended for his visionary leadership and proven results.
— Ripu Daman, Director ICC Immigration
