01 — Project details
As a Social Media Specialist for OPAWZ, I spearheaded a campaigns to elevate the brand's digital presence. My focus was on highlighting their unique range of creative grooming products, mostly temp colours & wash machines, while emphasizing the brand's decade-long commitment to pet safety and education in creative grooming practices.
02 — Creative process
My strategy involved a blend of education with engaging user generated content and targeted social media marketing. I developed a series of captivating posts and interactive stories that showcased OPAWZ's products in action, highlighting their safety and creativity. Additionally, I implemented targeted ads to reach specific demographics, focusing on pet owners and grooming professionals interested in innovative grooming solutions
"My innovative Instagram posts, blending user-generated content with product showcases and educational tips, achieved remarkable engagement with over 350 likes, 70 comments and a reach of 30,000+, highlighting our tagged Insta shop."
"My TikTok video that powerfully educated customers on using our dyes to enhance pet safety during hunting season. Skillfully incorporating targeted keywords, the video achieved success with over 15,000 views, around 2,500 likes, approximately 300 saves, and 66 shares, underlining its impactful message and wide audience reach."
"I made a Facebook campaign focused on celebrating creativity and joy in pet grooming. Leveraging Meta ads, the campaign resonated deeply, resulting in a 17% surge in orders. The post itself was a hit, receiving 1.7k likes, 173 comments, and an impressive 387 shares, reflecting its powerful appeal and success."
"In this strategic Facebook campaign, I showcased the effectiveness of our products on various hair colors, employing targeted SEO keywords and blending user-generated content with product imagery. This approach captivated our audience, yielding impressive results with over 1,000 likes, 129 comments, and 300 shares, demonstrating significant market engagement and product appeal."
03 — Results
The campaigns were a resounding success, generating a 40% increase in social media engagement and a 25% uptick in website traffic. Most notably, there was a 30% growth in sales, particularly in the new product lines featured in the campaign. The brand also saw a significant increase in followers on their social platforms, enhancing their market visibility and brand recognition in the creative grooming industry
To foster community engagement, I initiated a 'Happy Pets' content campaign, highlighting joyful, colorful pets. This strategy encouraged community members to share photos of their pets, colored with our products, in our group. By tagging us and rallying likes from family and friends, the post with the most likes won gift vouchers. This approach not only amplified engagement but also showcased our product's impact, making it a vibrant and interactive marketing success.
Some of these posts went viral to the point that they more than doubled the number of followers in a short period of a week. Over 10k followers through a single post
We managed to achieve a 32% improvement in conversion, just in one month after the new copies were released.
+32%
increase in visitor sign-up conversion
+21%
increase in visitors
8,927
words replaced during our collaboration
4
cups of coffee consumed daily on average
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"OPAWZ, more than just a grooming brand, blends artistic creativity with pet wellbeing. For over a decade, we've globally inspired groomers with our safe, quality products. Mashood's role as Social Media Specialist was pivotal, enhancing our digital presence with creative and detailed attention, reinforcing our commitment to both the artistry in grooming and pet health."
— Carry fang, Founder of Opawz